Rovensa slogan is “Balanced Agriculture”
ROVENSA is already a reality. The launch of the new group took place in Madrid, Spain, during the second week of September, where over 400 participants from 20 different countries and from all five continents attended the big event. ROVENSA is introduced to the market with an elegant image and under the slogan “Balanced Agriculture”.
The presentation event was held in the Wanda Metropolitan Stadium, where the Board of Directors of Rovensa showed the singularity of the Group and the importance that carry its history and culture in order to accomplish its ambitious and kind mission. Here was also revealed the new visual identity of this big group, with presence in over 70 countries.
Rovensa comes into existence as a response to the present tendencies of the market: population increase, healthy lifestyles, better informed consumer, distributors working for transparency and farmers who want a safe and high quality production.
Durante la presentación Eric van Innis, CEO de Rovensa, se dirigió a todos los colaboradores: “Nuestro objetivo de alimentar al planeta a través de una agricultura sostenible y saludable, creando soluciones únicas e innovadoras para la salud y el cuidado de las plantas, únicamente se puede conseguir si trabajamos cada día para convertirnos en un partner reconocido en todo el mundo y cumpliendo los desafíos de los agricultores locales”.
During the presentation Eric van Innis, Rovensa CEO, addressed all collaborators: “Our objective of feeding the planet through a sustainable and healthy agriculture, creating unique and innovative solutions for the health and care of the plants can only be achieved by working every day to become a recognized partner all around the world and overcome the challenges of the local farmers”.
Rovensa Corporate Identity
La nueva identidad de marca está inspirada en las empresas que forman el grupo. Cada una de ellas contribuye de manera diferenciada, para favorecer así las sinergias. Por este motivo, el logo aúna elementos de cada una de ellas.
The new identity of the brand is inspired by the companies forming the group. Each one contributes in a particular way, thus favoring synergies. For this reason, the logo combines elements from all of them.
Rovensa supports balanced agriculture and will continue to help its clients through three business units: crop protection, crop nutrition and biocontrol.
Grupo Rovensa
Rovensa is an international group commercializing products to over 70 countries and has offices in over 25 countries. It has factories, investigation centers and laboratories in Brazil, France, Spain, Portugal and Ireland.
Rovensa pertenece a Bridgepoint, una empresa de capital privado con sede en Reino Unido. El Grupo se ha visto fuertemente impulsado, como lo demuestra el crecimiento del 44.3% en la facturación de los últimos dos años (237 M € en 2017 y 342 M € en 2019, se espera que alcance los 500 M € en 2022) y un crecimiento sostenido del EBITDA.
Rovensa belongs to Bridgepont, a private equity company based in the United Kingdom. The Group has sustained a strong growth, as shown by its 44.3% increase in invoicing in the last two years (237 M € in 2017 and 342 M € in 2019, it is expected to reach 500 M € in 2022) and a sustained EBITDA growth.
The Group works with a clear market strategy and assesses its clients through highly qualified specialists.
All the companies that form Rovensa share synergies and offer a catalogue of supplementary products that have an only goal: Balanced Agruculture. This concept combines the key aspects of each one of the companies to enable an agriculture that produces safe products, healthy, high quality and respectful with the environment, but profitable for all the different links of the commercial food chain.
Ascenza, Tradecorp, Idai Nature, OGT, SDP and Microquimica are the companies that make up Rovensa.
