“I’m delighted that we now have a fresh EU organic food logo,” said Mariann Fischer Boel, Commissioner for Agriculture and Rural Development, who first proposed the competition to select the logo. “This exercise has raised the profile of organic food and we now have a logo which everyone will be able to identify with. It’s a nice elegant design and I look forward to buying products carrying this logo from July this year.” The winning logo was the result of a pan-European contest open to art and design students. The nearly 3,500 logo designs submitted were examined by an internationally renowned jury. The best three logos were uploaded on the competition website www.ec.europa.eu/organic-logo and subject to an online vote which ended on 31 January 2010.
The ”Euro-leaf” design shows the EU stars in the shape of a leaf against a green background. It is a very straightforward sign containing two clear messages: Nature and Europe. The winner and the winners of the second and third prize will be honoured by the European Commission’s Directorate-General for Agriculture and Rural Development at an official award ceremony that will take place in Brussels in July 2010.
